It was great fun to go on a huge Amazon haul grabbing basically everything with the slightest resemblance to anything geometric. Since the shootings took place in a tiny studio I was told to always keep a candle lit while dealing with dry ice because once the carbon dioxide to oxygen ratio gets criticle the candle will go out. That is supposed to be the last thing you will see unless you leave the room. However, with hexagons in your mind 24/7 all day every day staying mentally sane turned out to be the biggest challenge.
Part of creating both the overall visual language and the practical effects shots was to develop a library of motion graphics elements. Some of them have been projected onto surfaces. Others where used to complement the show’s opening titles.
In addition to key visuals and opening title assets a couple of practical effects shots have been used to be displayed as on air set backdrops. Glossy chrome hexagon tiles have been shot in various distances reflecting the show’s polymorphic nature.
We quickly discovered that many of these shots worked extremely well when combined with the redesigned logo. After a series of tests we chose three different key visual backgrounds delivering an ambient look-and-feel.
After dodging several pivots over the course of the project the new design has been rolled out on social media with millions of impressions during the first weeks. Backdrops and key visual elements have been used on Twitter, Instagram, Facebook and the show’s homepage. News outlets quickly started to adopt the redesign sending its predecessor into a well deserved retirement.
Best Lead In Show, Eyes & Ears of Europe
Head of Design
Florian Becker, Nicolas Arnold