James divided his treatment for “Underwater” into five segments: Overture, Collapse, Reflection, Climb and Serenity telling an ethereal, organic and ghostly story. He wanted the audience to have a feeling of submerging and descending into deep water. He quickly decided to streamline the look towards a deep blue color scheme and Joyce took over Art Direction harmonizing the segments. I came up with a lot of drops and circular shapes mimicking atolls and lagoons and concentrical coral reefs.
During the festival “Underwater” generated quite some Buzz in social and traditional media. Grammy.com held an interview with James and John of Rüfüs Du Sol. Cultr called the installation a “stunning visual companion” for the song. The LA Times think the projection represents “a planetarium-style arena where their cosmic vibes felt more intimate and immersive”. Also, Billboard.com described the experience as “a truly mind-bending music video”.
Tool of North America
Joyce N. Ho